Our purpose is the inclusion and prosperity of underserved rural communities, farmers and entrepreneurs.

About Us

Partner With Us

The agri value chain is nurtured by demand visibility from Samaaru’s offtaker ecosystem. This enables us to co-invest in strengthening every stage of the value chain, offering post harvest services, building village-level ecosystems, and establishing long-term partnerships with Samaaru farmers. Given our 360-degree support model, Samaaru farmers benefit from affordable finance, transparent commodity collection, high quality supply chain services, reliable market access, and a path to joining the middle class.

Why Us

Samaaru team brings a great understanding of the agriculture ecosystem, with deep partnerships in finance, agriculture and technology, and has a team which has built this partner network in the past. Our innovative techniques bring the best solutions to address the needs of rural India, to not just financially enable them, but also make them create valuable produce.

Challenges in this market

Banks mostly don't lend to small farmers because they have very small land holding to mortgage for security cover. Also, the cost of acquisition of a customer and and cost of monitoring and collection of a loan are very high with respect to the lending needs of a small farmer, making nonviable for formal sectors. This forces small farmers to borrow from informal sectors at higher rates.

High Touch, High Tech Capabilities

Constant Interaction with individual farmers through partners in each village (we call them Village Level Aggregators) enables Samaaru to reduce the cost of acquisition. High Tech - Modern technology helps in automation to reduce costs.

Why Us

Samaaru team brings a great understanding of the agriculture ecosystem, with deep partnerships in finance, agriculture and technology, and has a team which has built this partner network in the past. Our innovative techniques bring the best solutions to address the needs of rural India, to not just financially enable them, but also make them create valuable produce.

Challenges in this market

Banks mostly don’t lend to small farmers because they have very small land holding to mortgage for security cover. Also, the cost of acquisition of a customer and and cost of monitoring and collection of a loan are very high with respect to the lending needs of a small farmer, making nonviable for formal sectors. This forces small farmers to borrow from informal sectors at higher rates.

High Touch, High Tech Capabilities

Constant Interaction with individual farmers through partners in each village (we call them Village Level Aggregators) enables Samaaru to reduce the cost of acquisition. High Tech – Modern technology helps in automation to reduce costs.