Samaaru is on a mission to make farming a desirable profession through direct-to-farmer financial services. We offer affordable finance to smallholder farmers in India through value chain organization. We serve rural communities in five states in partnership with five of India's leading banks.

We kicked off in 2019 as a joint venture with a Swiss-India agri incubator. In 2021, we executed a founder buyout and set up a new business plan towards break-even operations next year and profitable scale thereafter.

We are a close-knit board and founding team, with deep experience in rural financial services, operations and technology.