-
Samaaru is a farmer-centric
agri value chain services platform.Samaaru is a farmer-centric
agri value chain services platform.
Our purpose is to make farmers in India prosperous and successful, thereby making agriculture a desirable occupation.

About Us
-
Samaaru empowers small-scale farmers and rural entrepreneurs with farm advisory, supply chain services, market access and affordable finance (via lending institutions). We are first-mile specialists with a track record of strengthening agri value chains.What we do?Provide 360° services to farmers and strengthen value chainsSamaaru empowers small-scale farmers and rural entrepreneurs with farm advisory, supply chain services, market access and affordable finance (via lending institutions). We are first-mile specialists with a track record of strengthening agri value chains.
-
Small farmers are our primary stakeholders. We team up
with rural entrepreneurs to support them with a full service
portfolio delivered in partnership with our ecosystem
of like-minded partners. Our partners include agri entrepreneurs,
food companies, and financial, technology and impact organizations
with a deep commitment to rural India
Who we serve?Farmers, rural entrepreneurs and ecosystem partnersSmall farmers are our primary stakeholders. We team up with rural entrepreneurs to support them with a full service portfolio delivered in partnership with our ecosystem of like-minded partners. Our partners include agri entrepreneurs, food companies, and financial, technology and impact organizations with a deep commitment to rural India -
We are a close-knit team of agribusiness, finance and technology
sector specialists with a passion for product innovation
and efficient execution at scale. We combine rural distribution
networks with tech-enabled product innovation to deliver affordable
solutions to our farmer and enabling profitable revenue streams
for our ecosystem partners.
How we operate?Hi-tech + Hi-touchWe are a close-knit team of agribusiness, finance
and technology sector specialists with a passion
for product innovation and efficient execution at scale.
We combine rural distribution networks with tech-enabled
product innovation to deliver affordable solutions
to our farmer and enabling profitable revenue streams
for our ecosystem partners.
Partner with us
We are setting up an open ecosystem business model and warmly welcome agri entrepreneurs, food companies, financial, technology and impact partners with a commitment to rural India to join us. Our agri value chain interventions are supported by demand visibility from our offtaker partners. This enables us to co-invest in strengthening value chains, with support from lending and insurance partners. Our technology partners benefit from our efforts by gaining access to deep agri expertise, our distribution network, and an assured demand book.



Why Us
Samaaru team brings a great understanding of the agriculture ecosystem, with deep partnerships in finance, agriculture and technology, and has a team which has built this partner network in the past. Our innovative techniques bring the best solutions to address the needs of rural India, to not just financially enable them, but also make them create valuable produce.

Challenges in this market
Banks mostly don't lend to small farmers because they have very small land holding to mortgage for security cover. Also, the cost of acquisition of a customer and and cost of monitoring and collection of a loan are very high with respect to the lending needs of a small farmer, making nonviable for formal sectors. This forces small farmers to borrow from informal sectors at higher rates.

High Touch, High Tech Capabilities
Constant Interaction with individual farmers through partners in each village (we call them Village Level Aggregators) enables Samaaru to reduce the cost of acquisition. High Tech - Modern technology helps in automation to reduce costs.